NYC Landmarked Estate  ·  Est. 1855

The Gustav
Mayer House

24 St. Stephens Place, New Dorp, Staten Island

12 Bedrooms
5,200 Square Feet
22,500 Lot (sq ft)
1855 Year Built
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NYC Landmarks Preservation Commission Designated
Italianate Villa · Circa 1855
Featured in Vogue, W Magazine & NY Magazine
Birthplace of the Nilla Wafer
Offered At $1,249,900 24 St. Stephens Place · Staten Island, NY
A Once-in-a-Lifetime Opportunity Inquire About This Property →
A Living Legacy

170 Years
of American History

Built in 1855 on the grounds of the legendary Rose & Crown Tavern — where British General William Howe read the Declaration of Independence to his troops — this Italianate villa is one of the most significant landmarked residences in New York City.


Designed in harmony with the picturesque ideals of Andrew Jackson Downing, the house crowns a half-acre crest with commanding views toward the Raritan Bay and the Verrazzano Bridge. Its symmetrical two-and-a-half-story frame, full-width porch with carved columns, arched windows, and crowning belvedere cupola make it among the earliest — and rarest — surviving Italianate villas within New York City limits.


Later the home and workshop of Gustav Mayer, the German-born confectioner whose basement experiments gave the world what became Nabisco's Nilla Wafer. His daughters Paula and Emilia, both artists who lived here well into their hundreds, hand-painted Swiss and Italian landscapes directly onto the walls — murals that survive to this day, gracing magazine spreads in Vogue, Cosmopolitan, and W Magazine.

1650
Rose & Crown Tavern
The Rose & Crown Tavern is established on this very ground — one of Staten Island's earliest and most storied gathering places.
1776
A Revolutionary Moment
General William Howe commands the Tavern as British headquarters, announcing to his officers that the colonies intend to formally secede from the Crown. It is here that Howe reads the Declaration of Independence to his troops.
1855
The Mansion is Built
David Ryers, the Tavern's final owner, demolishes the tavern and commissions the Gustav Mayer House on these historic grounds — one of the earliest Italianate villas in New York City.
1890
Gustav Mayer Arrives
Gustav Mayer purchases the home as his private residence and relocates his baking business to the basement, where he begins perfecting his signature sugar wafer recipes.
1918–1980s
The Mayer Daughters
Paula and Emilia Mayer reside in and preserve the home, hand-painting sweeping Swiss and Italian landscapes directly onto the walls — the murals that would later grace the pages of Vogue, Cosmopolitan, and W Magazine.
1989
NYC Landmark Status
The exterior is formally designated a New York City Landmark by the Landmarks Preservation Commission, protecting its architectural integrity in perpetuity.
1990–2020s
A Global Stage
The Gustav Mayer House becomes an international fashion editorial destination — hosting 215 shoots for American Vogue, Italian Vogue, Harper's Bazaar, W Magazine, and the world's leading luxury brands.
Today
Restoration in Progress
All structural, mechanical, and roofing systems have been professionally updated. The first floor is museum-quality restored. Upper floors carry roughed-in plumbing and electric — ready for the next chapter.
As Seen In

A Stage for the
World's Greatest Names

215
Productions & Shoots · 1996–2024

For nearly three decades, the Gustav Mayer House has served as one of New York's most sought-after photographic locations — a living set that no studio could replicate. Its distressed surfaces, marble fireplaces, hand-painted murals, grand staircases, and arched windows have provided the backdrop for the most prestigious names in global fashion, advertising, and entertainment.

World-renowned photographers including Steven Meisel, Paolo Roversi, Peter Lindbergh, Ellen von Unwerth, Carter Smith, and Tom Corbett have all worked within these walls. Publications from American Vogue to British Cosmopolitan, brands from Bottega Veneta to Apple, and personalities from Gisele Bündchen to Camila Cabello have each left their mark — and been marked by it.

It is a quality of atmosphere that cannot be manufactured — only inherited.

Photography by Tom Corbett  ·  British Cosmopolitan
Among the 215 clients & productions that have shot at the Gustav Mayer House
American Vogue Gisele Bündchen Italian Vogue Steven Meisel W Magazine Paolo Roversi Harper's Bazaar Peter Lindbergh Saturday Night Live Jim Gaffigan British Vogue Japanese Vogue Carter Smith Christina Ricci Mary-Kate Olsen Lauren Hutton Amber Heard Ellen von Unwerth Paulina Porizkova Bottega Veneta Tiffany & Co. John Varvatos Hugo Boss Anthropologie Neiman Marcus Saks Fifth Avenue Bergdorf Goodman Bloomingdale's British Cosmopolitan Tom Corbett American Vogue Gisele Bündchen Italian Vogue Steven Meisel W Magazine Paolo Roversi Harper's Bazaar Peter Lindbergh Saturday Night Live Jim Gaffigan British Vogue Japanese Vogue Carter Smith Christina Ricci Mary-Kate Olsen Lauren Hutton Amber Heard Ellen von Unwerth Paulina Porizkova Bottega Veneta Tiffany & Co. John Varvatos Hugo Boss Anthropologie Neiman Marcus Saks Fifth Avenue Bergdorf Goodman Bloomingdale's British Cosmopolitan Tom Corbett
Elle Magazine Arthur Elgort New York Times Magazine Allure Magazine Oprah Magazine Entertainment Weekly Teen Vogue Absolut Vodka Apple Target Camila Cabello Bryan Adams Zoo Magazine Kith Liz Claiborne Urban Outfitters J. Crew H&M Home Esquire Magazine Número Magazine Perrier German Playboy Fossil Moda Operandi Elle Magazine Arthur Elgort New York Times Magazine Allure Magazine Oprah Magazine Entertainment Weekly Teen Vogue Absolut Vodka Apple Target Camila Cabello Bryan Adams Zoo Magazine Kith Liz Claiborne Urban Outfitters J. Crew H&M Home Esquire Magazine Número Magazine Perrier German Playboy Fossil Moda Operandi
Vision of Restoration

Imagine What
It Could Become

The Gustav Mayer House is a rare canvas — an architectural masterpiece that has survived 170 years with its bones, its character, and its soul intact. Every carved column, every arched window, every hand-painted mural is a foundation, not a relic. The renderings below offer a glimpse of what a full restoration could look like: a grand estate returned to the glory that made it one of New York City's most celebrated historic homes.

The grounds, protected by Landmark designation, secure the serenity of this unique and undisturbed property from time and development — a guarantee that the peace and character of this estate will endure.


For the right visionary — whether a preservationist, investor, contractor, collector, or a family seeking a distinctive residence-business combination — this is the opportunity of a generation. Drag the sliders to see the transformation.

Exterior · Before & After
The Grand Facade Restored
The full-width porch, grand splayed staircase, Italianate columns, and bracketed cornice returned to their original butterscotch and deep crimson splendor.
Exterior · Before & After
Grounds & Gardens Reimagined
The half-acre estate grounds, with heirloom plantings dating to the 1930s, restored and landscaped to complement the mansion's Italianate grandeur and commanding hilltop position.
Interior · Before & After
The Upper Floors Reimagined
The third floor — with its original wide-plank pine floors, hand-painted murals, and abundant natural light — brought fully to life. A canvas awaiting the next chapter.
Interior · Before & After
A Suite Reborn
The upper floors — already plumbed and framed for expansion — rendered as finished living quarters. Twelve bedrooms and endless possibility, waiting to be claimed.
Ready for Its Next Chapter
All structural, mechanical, and roofing systems have been professionally updated. The first floor is museum-quality restored. Upper floors carry fully roughed-in plumbing. The hard work has been done — what remains is the vision.
Discuss the Opportunity →
Property Details

An Unprecedented
Opportunity

5,200 ft²
Interior Square Footage
22,500 ft²
Total Lot Size
12
Bedrooms Built Out
1855
Year of Construction
Floor
The Gustav Mayer House
★ · Cupola · Crown of the Estate
The Cupola

The Italianate belvedere cupola crowns the roof with arched windows on all four sides — offering 360° views of the tree canopy, Staten Island rooftops, Raritan Bay, New Jersey, and the Verrazzano Bridge. At 80 sq ft, its exterior has been fully restored and acknowledged by the Staten Island Preservation League, returned to its original glory. It is the crowning glory of the estate.

The Cupola
3 · Third Floor · Raw Potential
The Upper Floors

Unfinished upper floors retain all original character — exposed hand-hewn ceiling beams and original wide-plank Southern long-leaf pine floors. Electrical sub-panels and natural gas lines are pre-installed. These rooms await the vision of a new owner. Combined with the second floor: 2,800 sq ft of storied, ready-to-finish space.

The Upper Floors
2 · Second Floor · The Mural Suites
The Mural Suites

Hand-painted Swiss and Italian landscapes by Paula Mayer cover the staircase walls and hallway corridors floor to ceiling — the very murals that graced the pages of Vogue, Cosmopolitan, and W Magazine. The floor features multiple bedroom suites, each with arched windows and a fireplace, with roughed-in plumbing and electric that allows for the addition of a kitchen, bathrooms, and more.

The Mural Suites
1 · First Floor · Museum-Quality Restored
The Grand Double Parlor

A fully museum-quality restored 2,250 sq ft main level. The Italianate Double Parlor — 15' × 36' — features two hand-chipped marble fireplaces, original antique pine parquet herringbone floors, crystal chandeliers, and French doors opening directly onto the wraparound porch. Stained glass transoms, ornate plaster crown moldings, original wavy-glass windows, and a grand mahogany staircase complete the floor. All utilities new throughout — radiant heat, central A/C, new plumbing and electric — without compromising a single original detail.

The Grand Parlor
B · Basement · The Laboratory
The Laboratory

The birthplace of the Nilla Wafer. Originally the servant quarters — complete with a cooking fireplace, a servant's dining room, and a 5-foot marble fireplace — Gustav Mayer relocated his baking business here in 1890, where the recipes that became Nabisco's most beloved snack were perfected over the following decade. Stone foundation walls, original boiler, brick hearths, and period equipment remain intact. A rare living archive of American culinary history. At 2,400 sq ft with high ceilings, it remains one of the most intact historic basements in New York City.

The Laboratory
The Film

See It In Motion

A short film by the listing agents — walk the grounds, the parlor, the murals, the cupola. The house as it lives and breathes.

The Gustav Mayer House
Tap to Play
Confidential Property Package

The Dossier

The official property brochure for the Gustav Mayer House presents the full architectural record, landmark designation history, floor-by-floor documentation, restoration scope, and an illustrated account of the estate's 170-year cultural legacy — compiled for serious inquirers.

Complete floor-by-floor architectural documentation
NYC Landmarks Preservation Commission designation
Restoration scope & professional reports
Historical provenance & media credits
A House of Fashion — 215 productions documented
Agent contacts & showing request
15 pages · PDF · Discretionary response within 24 hours
Gustav Mayer House — Property Brochure
— / —
Location & Neighborhood

New Dorp Heights,
Staten Island

Perched atop a historic crossroads in New Dorp Heights, the Gustav Mayer House sits within easy reach of the Verrazzano-Narrows Bridge, the Staten Island Expressway, and the New Dorp train station, with service to the Staten Island Ferry, just four blocks away.

New Dorp Train Station 4 blocks
Staten Island Greenbelt Trails ~2 min
Staten Island Expressway ~5 min
Verrazzano-Narrows Bridge ~10 min
Staten Island Ferry / Manhattan ~20 min
Staten Island University Hospital ~8 min
Represented By

Schedule
a Private Showing

"Experience 170 years of history firsthand."

Antony Vengerovskiy
Antony Vengerovskiy
Licensed Real Estate Salesperson
Leor Mizrahi
Leor Mizrahi
Licensed Real Estate Salesperson
Homes R Us Realty
111 Fingerboard Road, Staten Island, NY 10305
Office: 718-668-2550
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